IMPLEMENTING ONLINE CUSTOMER RELATIONSHIP MANAGEMENT IN SMALL AND MEDIUM SIZE ENTERPRISE (SME): CASES BALI HANDICRAFT SMALL INDUSTRY
Abstract
Online customer relationship management (CRM) implementation is becoming such terrifying activity for most firms, especially those which are categorized as SME (Small and Medium size Enterprise). Since that SME often lack of technical expertise and they really care for cost spending especially in internet connection cost. However, those barriers actually can be released when its implementation is being done with proper technology that can reduce cost while it will not reduce customer satisfaction in using online CRM. This paper tries to explain online CRM implementation in SME that will break all worries of SME’s management. On the other hand, brief literature review can bring clear explanation for importance of online CRM implementation in many level of industry.Downloads
Downloads
Published
Issue
Section
License
All papers should be submitted electronically. All submitted manuscripts must be original work that is not under submission at another journal or under consideration for publication in another form, such as a monograph or chapter of a book. Authors of submitted papers are obligated not to submit their paper for publication elsewhere until an editorial decision is rendered on their submission. Further, authors of accepted papers are prohibited from publishing the results in other publications that appear before the paper is published in JUTI unless they receive approval for doing so from the Editor-in-Chief.
JUTI open access articles are distributed under a Creative Commons Attribution-ShareAlike 4.0 International License. This license lets the audience to give appropriate credit, provide a link to the license, and indicate if changes were made and if they remix, transform, or build upon the material, they must distribute contributions under the same license as the original.
